More people now ask ChatGPT, Perplexity and Google's AI Overviews instead of scrolling through search results. If AI tools don't understand your business, they won't mention it.
What is AEO?
Answer Engine Optimization (AEO) means structuring your content so it can be used as a direct answer: clear questions, short accurate answers and helpful detail.
What is GEO?
Generative Engine Optimization (GEO) helps AI models understand who you are, what you offer and why you are a trustworthy source, so they include your brand when they generate answers.
How to get started
- Answer real questions. Add an FAQ to each service page using the questions customers actually ask.
- Be specific. Name your services, locations, prices or ranges, and the types of clients you help.
- Use structured data. Add schema markup for your business, services and FAQs.
- Keep information consistent. Your details should match across your website, Google Business Profile and directories.
- Show expertise. Publish guides, case studies and clear explanations that demonstrate real experience.
SEO still matters
AI tools rely heavily on well-structured, trustworthy websites. Strong SEO foundations make AEO and GEO work much better.
I offer AI search optimization as part of my SEO service. Message me to see how AI tools describe your business today.